The Indian Media Business: Pandemic and After
| AUTHOR | Kohli-Khandekar, Vanita; Ltd, Sage Publications Pvt |
| PUBLISHER | Sage Publications Pvt. Ltd (12/15/2021) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
Are Google and Facebook news or entertainment companies? Is Netflix a studio or an aggregator? As media, technology and telecom merge into one simple search for audiences, what really is a media company?
How has on-demand viewing changed the way we watch, listen or read? Can Indian cinema survive the devastation that the pandemic has wrought?
The fifth edition of The Indian Media Business Pandemic and After delves into each of these questions as it cuts across print, TV, film, music, radio and digital media. In the process, the book takes you through the current trends, history, business dynamics and regulation in media, and provides a glimpse into the future of each of these segments.
How has on-demand viewing changed the way we watch, listen or read? Can Indian cinema survive the devastation that the pandemic has wrought?
The fifth edition of The Indian Media Business Pandemic and After delves into each of these questions as it cuts across print, TV, film, music, radio and digital media. In the process, the book takes you through the current trends, history, business dynamics and regulation in media, and provides a glimpse into the future of each of these segments.
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Product Format
Product Details
ISBN-13:
9789354790904
ISBN-10:
9354790909
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
Edition Number:
0005
More Product Details
Page Count:
332
Carton Quantity:
22
Product Dimensions:
6.14 x 0.74 x 9.21 inches
Weight:
1.13 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Management - General
Descriptions, Reviews, Etc.
publisher marketing
Are Google and Facebook news or entertainment companies? Is Netflix a studio or an aggregator? As media, technology and telecom merge into one simple search for audiences, what really is a media company?
How has on-demand viewing changed the way we watch, listen or read? Can Indian cinema survive the devastation that the pandemic has wrought?
The fifth edition of The Indian Media Business Pandemic and After delves into each of these questions as it cuts across print, TV, film, music, radio and digital media. In the process, the book takes you through the current trends, history, business dynamics and regulation in media, and provides a glimpse into the future of each of these segments.
How has on-demand viewing changed the way we watch, listen or read? Can Indian cinema survive the devastation that the pandemic has wrought?
The fifth edition of The Indian Media Business Pandemic and After delves into each of these questions as it cuts across print, TV, film, music, radio and digital media. In the process, the book takes you through the current trends, history, business dynamics and regulation in media, and provides a glimpse into the future of each of these segments.
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List Price $30.00
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