Marketing Metrics: Beyond Clickbaits
| AUTHOR | Shreshtha, Mani; Dugar, Anurag; Ltd, Sage Publications Pvt |
| PUBLISHER | Sage Publications Pvt. Ltd (09/14/2022) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
We are in the sales and marketing profession, and we hate number crunching. But we also realize its significance to succeed in this profession. So, we set out to write this book with the aim of making number crunching interesting and simple for sellers and marketers.
If you are a marketing student, professor, freshly minted marketing or sales professional, or a startup founder, and you loathe numbers, this book is meant for you. It will equip you with a set of marketing metrics that you need to know to make important decisions and crack interviews.
You will find only crisp and actionable knowledge in this book and no unnecessary jargons or theories--because just like you we don't like it either!
If you are a marketing student, professor, freshly minted marketing or sales professional, or a startup founder, and you loathe numbers, this book is meant for you. It will equip you with a set of marketing metrics that you need to know to make important decisions and crack interviews.
You will find only crisp and actionable knowledge in this book and no unnecessary jargons or theories--because just like you we don't like it either!
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Product Format
Product Details
ISBN-13:
9789354795138
ISBN-10:
9354795137
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
324
Carton Quantity:
22
Product Dimensions:
5.00 x 0.73 x 8.00 inches
Weight:
0.91 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | General
Descriptions, Reviews, Etc.
publisher marketing
We are in the sales and marketing profession, and we hate number crunching. But we also realize its significance to succeed in this profession. So, we set out to write this book with the aim of making number crunching interesting and simple for sellers and marketers.
If you are a marketing student, professor, freshly minted marketing or sales professional, or a startup founder, and you loathe numbers, this book is meant for you. It will equip you with a set of marketing metrics that you need to know to make important decisions and crack interviews.
You will find only crisp and actionable knowledge in this book and no unnecessary jargons or theories--because just like you we don't like it either!
If you are a marketing student, professor, freshly minted marketing or sales professional, or a startup founder, and you loathe numbers, this book is meant for you. It will equip you with a set of marketing metrics that you need to know to make important decisions and crack interviews.
You will find only crisp and actionable knowledge in this book and no unnecessary jargons or theories--because just like you we don't like it either!
Show More
List Price $20.00
Your Price
$19.80