In Start-ups and Disruption: Paradigms Built on People and Technology, Kadambari explores key disruptive paradigms, across various industry sectors and society in general, that are being driven primarily by technology. She focuses on the socio-economic and behavioural factors that make one a successful disruptor.

Using practical examples and case studies, the book proposes a framework of disruptive action that enables the understanding of evaluating potential opportunities for positive disruption, the challenges one might face, key lessons and some useful life hacks that can enable start-ups, budding entrepreneurs, innovators and leaders of social change to create successful and lasting disruptive paradigms.