Advertising and Hong Kong Society
| PUBLISHER | Chinese University of Hong Kong Press (04/04/2006) |
| PRODUCT TYPE | Paperback (Hardcover) |
Description
Probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike those on a commercial slant, deals with advertising and the broader legal, cultural, and socio-economic contexts in which it takes place.
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Product Format
Product Details
ISBN-13:
9789629962647
ISBN-10:
9629962640
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
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Page Count:
250
Carton Quantity:
60
Product Dimensions:
6.10 x 0.58 x 9.00 inches
Weight:
0.81 pound(s)
Feature Codes:
Price on Product
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Business & Economics | Advertising & Promotion
Grade Level:
Post Graduate
and up
Dewey Decimal:
659
Descriptions, Reviews, Etc.
publisher marketing
Probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike those on a commercial slant, deals with advertising and the broader legal, cultural, and socio-economic contexts in which it takes place.
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Editor:
Chan, Kara
Kara Chan is currently Professor and Public Relations and Advertising option coordinator in the Department of Communication Studies, Hong Kong Baptist University. She worked in the advertising and public relations profession and as a statistician for the Hong Kong Government before she joined the academia. She actively involves in research on Hong Kong and China's consumer behavior and advertising, and environmental studies. She recently completd a research project on Advertising and children in China.
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Your Price
$20.79