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The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink

AUTHOR Blanding, Michael; Wilson, George K.; Wilson, George K.
PUBLISHER Tantor Audio (09/16/2010)
PRODUCT TYPE Audio (MP3 CD)

Description
Ever since its "I'd Like to Teach the World to Sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well, making it one of the most profitable companies on the planet and Coca-Cola the world's second-most-recognized word after hello. However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet. Journalist Michael Blanding's The Coke Machine probes shocking accusations about the company's global impact, including: --Coca-Cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads --How Coke has harmed children's health and contributed to an obesity epidemic through exclusive soda contracts in schools --The horrific environmental impact of Coke bottling plants in India and Mexico, where water supplies have been decimated while toxic pollution has escalated --That Coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia A disturbing portrait drawn from an award-winning journalist's daring, in-depth research, The Coke Machine is the first comprehensive probe of the company and its secret formula for greed.
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Product Format
Product Details
ISBN-13: 9798200103256
Binding: CD-Audio (MP3 Format)
Content Language: English
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Carton Quantity: 100
Feature Codes: Unabridged
Country of Origin: US
Subject Information
BISAC Categories
Business & Economics | Corporate & Business History - General
Business & Economics | Industries - Food Industry
Business & Economics | Business
Grade Level: College Freshman and up
Dewey Decimal: 338.766
Descriptions, Reviews, Etc.
publisher marketing
Ever since its "I'd Like to Teach the World to Sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well, making it one of the most profitable companies on the planet and Coca-Cola the world's second-most-recognized word after hello. However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet. Journalist Michael Blanding's The Coke Machine probes shocking accusations about the company's global impact, including: --Coca-Cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads --How Coke has harmed children's health and contributed to an obesity epidemic through exclusive soda contracts in schools --The horrific environmental impact of Coke bottling plants in India and Mexico, where water supplies have been decimated while toxic pollution has escalated --That Coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia A disturbing portrait drawn from an award-winning journalist's daring, in-depth research, The Coke Machine is the first comprehensive probe of the company and its secret formula for greed.
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Author: Blanding, Michael
Michael Blanding is a Boston-based investigative journalist whose work has appeared in the Nation, the New Republic, Slate, the Boston Globe Magazine, and Boston. He is currently a senior fellow at the Schuster Institute of Investigative Journalism at Brandeis University and the author of The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink.
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Read by: Wilson, George K.
George K. Wilson has narrated over one hundred fiction and nonfiction audiobook titles, from Thomas L. Friedman to Thomas Pynchon, and has won several AudioFile Earphones Awards.
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Contribution by: Wilson, George K.
George K. Wilson has narrated over one hundred fiction and nonfiction audiobook titles, from Thomas L. Friedman to Thomas Pynchon, and has won several AudioFile Earphones Awards.
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