Maverick marketing whiz Mike Veeck offers you his simple, no-fail formula for business success Drawing on his own experience and the success stories of clients and others who have benefited from his philosophy, Veeck shows how fun, creativity, and passion can bring out the best in an organization and an individual. The Fun Is Good philosophy applies to everyone, whether you're the CEO or lower on the totem pole. You'll see how laughter can be the key to turning a floundering business into a profitable one, and how it can easily jump start a stalled career. Learn: why customer service suffers when employees aren't having fun at work, and why that matters; how a few people with the Fun is Good attitude can transform a workplace; what companies should look for when hiring people; and how anyone can forge a Fun is Good career path. A breakthrough, one-of-a-kind approach to job fulfillment, Fun is Good can help all of us get the most out of our work lives both in and out of the office. Mike Veeck is president and part owner of six wildly successful minor-league baseball teams. Son of the late Hall of Fame club owner Bill Veeck, he has followed his father's lead, with innovative promotions that have been profiled by 60 Minutes, USA Today, Sports Illustrated, Fortune, People, and countless other media outlets. He lives in Mt. Pleasant, South Carolina.Pete Williams is a veteran journalist who writes about sports, business, and fitness. He lives in Safety Harbor, Florida.