The New Rules of Marketing and Pr, 8th Edition: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyer
| AUTHOR | Scott, David Meerman; Scott, David Meerman; Bowlby, Stephen |
| PUBLISHER | Ascent Audio (09/06/2022) |
| PRODUCT TYPE | Audio (MP3 CD) |
Description
The eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of. The definitive guide on the future of marketing, this must-have resource will help you: incorporate the new rules that will keep you ahead of the digital marketing curve; make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you; and gain valuable insights through compelling case studies and real-world examples. The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Show More
Product Format
Product Details
ISBN-13:
9798212282017
Binding:
CD-Audio (MP3 Format)
Content Language:
English
More Product Details
Carton Quantity:
100
Feature Codes:
Unabridged
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - Direct
Business & Economics | E-Commerce - Digital Marketing
Descriptions, Reviews, Etc.
publisher marketing
The eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of. The definitive guide on the future of marketing, this must-have resource will help you: incorporate the new rules that will keep you ahead of the digital marketing curve; make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you; and gain valuable insights through compelling case studies and real-world examples. The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Show More
Read by:
Bowlby, Stephen
STEPHEN BOWLBY earned his BA in Speech & Theater at Westminster College in Pennsylvania, a short trip from his native North Jersey. His career quickly moved from commercial radio into television and film production as a writer, editor, and director with voice work ever present. With more than 35 years experience he s expanded into audiobook performance, studying with such industry greats as Pat Fraley, Scott Brick, and Stefan Rudnicki.
Show More
List Price $59.95
Your Price
$59.35
