Online shopping is more popular than ever, and ecommerce is now a multi-billion-dollar industry. Isn't it time for you to claim your share? If you've been wondering how to start an online business, or get your current business thriving online, this comprehensive guide shares everything you need to know. In Selling Online For Dummies, ecommerce advisor and online shopping guru Paul Waddy shows you exactly how to get started in setting up your online shop. With an expert's eye for business, and an easy-to-understand take on the technical stuff, Waddy takes you from digital start to finish as he discusses topics like: ? Finding hot products to sell, working with suppliers, and managing your inventory ? Building a website from scratch by choosing the right developer and platform ? Marketing your site with smart SEO, paid ads, and organic marketing strategies on Google, Instagram, Facebook, and TikTok ? Understanding the user experience and creating happy, loyal customers ? Dealing with payments, currencies, taxes, and duties