LEARN MARKETING SCIENCE - Book 01 - Fundamentals: Master the Concepts of the Discipline that Connects Quantitative Methods to Market Decisions

This book was developed for students and professionals in marketing, data analysis, data science, artificial intelligence, and machine learning who seek to master the new paradigm of science- and technology-driven marketing management. Learn to structure campaigns based on real data, connect leading platforms, and implement automated decisions using statistical methods, predictive modeling, and advanced analytics with solutions such as Google Analytics, Salesforce, HubSpot, BigQuery, Python, R, Tableau, Power BI, and cloud computing. Develop skills to build data pipelines, measure ROI, optimize sales funnels, and integrate market intelligence in a practical way.

Includes:

- Application of statistical models and machine learning

- Integration of Google, Salesforce, HubSpot, Meta Ads platforms

- Advanced data visualization with Power BI and Tableau

- Campaign optimization and multichannel attribution analysis

- Building scalable data pipelines and automating insights

- Implementing omnichannel strategies and dynamic personalization

- Customer journey management and predictive churn analysis

- Segmentation, scoring, and lifetime value techniques

- Use of APIs, ETL, and cloud integration

Master marketing science and position yourself at the forefront of global digital operations, boosting results with automation, analytics, and applied intelligence.

marketing analytics, data science, marketing automation, big data, crm, predictive modeling, multichannel attribution, data visualization, platform integration, cloud computing