Every Halloween, the small town of Ash Hollow comes alive with lights, costumes, and a sense of festive excitement. But for Avery, this year's celebration feels different. She has always looked forward to the haunting season, but after her best friend Matthew mysteriously disappeared one year ago, the holiday has taken on a much darker meaning.

One cold October evening, as the town's streets fill with trick-or-treaters, Avery receives a cryptic message from an unknown number: "I'll be seeing you this Halloween. - M" The text stirs a mix of fear and curiosity, but nothing prepares her for what comes next.

As the night unfolds, Avery encounters strange occurrences that mirror the events of the year Matthew vanished. Whispers of a forgotten local legend surface-the story of Matthew's Curse, a tale of a vengeful spirit that haunts the town every Halloween, taking one life for each year it's been ignored. No one ever thought it was real... until now.

With her grip on reality slipping, Avery finds herself being drawn into a twisted game, where the line between the living and the dead is blurred. The town's joyful celebration is slowly turning into a nightmare, and Matthew's presence seems to be everywhere-watching, waiting, and seeking something only Avery can give.

As midnight draws near, Avery must uncover the truth behind Matthew's disappearance, break the curse, and escape the horror that has taken root in her own town. But with every passing moment, the terror grows closer, and soon, she may find that some spirits are not as willing to let go as others.