In one embodiment, a method comprises receiving by an apparatus, via a wide area network, a request for deployment of a selected one of available virtualized network services advertised by the apparatus, the request identifying a host service provider to deploy the one virtualized network service; identifying, by the apparatus, virtualized network functions required by the host service provider for implementation of the one virtualized network service, each virtualized network function having a corresponding and distinct virtualized container specifying attributes for defining execution of the corresponding virtualized network function within one or more physical machines of the host service provider; and sending to the host service provider, by the apparatus, a service container specifying instructions for deploying the one virtualized network service, the service container including instructions for deploying the virtualized network functions as interdependent for implementation of the one virtualized network service by the host service provider.