Utilizing the Concepts of Modern Automotive Sales will increase both volume and gross profit for any and all consultants who choose to take the time and master the strategies, tactics, and word tracks presented. The sales process used for decades in the automotive sales industry has long been proven and effective. Moving into the 2020s, with all of the resources and data available to the consumer, the time is now for an augmentation of sorts. Modern concepts will enable sales consultants to be more efficient and productive with this in consideration. This book and the material it presents are not a deviation or an alteration, but a supplementation to current strategies and tactics. In a simple format, such ideas will allow for better communication with all consumers. Our words will be heard because the customers will be more receptive. Learn and grow now.