Marketing of products and services through the use of digital technologies, mainly through the internet, including mobile phones and another digital medium, falls under the umbrella of digital marketing. This book explains how you can use popular social media platforms such as Facebook, Twitter, LinkedIn, and Google+ to promote your business and create greater awareness about the products and services you offer.This book is primarily going to help all those readers who are into marketing and advertising, specifically those who aspire to make a career in Digital Marketing.Before proceeding with this book, you should have a good understanding of the fundamental concepts of marketing and advertising.Marketing of products and services through the use of digital technologies, mainly through the internet, including mobile phones and another digital medium, falls under the umbrella of digital marketing. This book explains how you can use popular social media platforms such as Facebook, Twitter, LinkedIn, and Google+ to promote your business and create greater awareness about the products and services you offer.