Digital marketing is a very important marketing method today. It helps businesses reach their target customers with their products and services. Understanding the secrets of digital marketing can help businesses increase the effectiveness of their marketing campaigns.

In this article, we will discuss the basic framework of digital marketing, key trends, and its impact on consumers.

Framework

Digital marketing can be broken down into four main components:

Content marketing: This involves creating and distributing valuable content that attracts and engages target customers.

Search engine optimization (SEO): This is the process of improving the visibility of a website or web page in search engine results pages (SERPs).

Pay-per-click (PPC) advertising: This is a type of online advertising where businesses pay a fee each time someone clicks on their ad.

Social media marketing: This involves using social media platforms to connect with and engage with target customers

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