Interviewing Users, 2nd Edition: How to Uncover Compelling Insights
| AUTHOR | Burgo, Jamika D.; Burge, Jamika D.; Pollock, Brandon et al. |
| PUBLISHER | Ascent Audio (08/20/2024) |
| PRODUCT TYPE | Audio (MP3 CD) |
Description
In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further--showing the methods and details behind asking questions--from the words themselves to the interviewer's actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations. But, hey, that's just the nuts and bolts of the book. The truly fun part is Steve's voice and how he portrays this information through amusing anecdotes about his career, fascinating examples from other practitioners, and tips and tricks that only the most experienced UX researchers, like Steve, could come up with. As a nod to the pandemic, he offers ideas for the best way to interview someone remotely, and he also discusses personal bias--how to identify and deal with it so that it doesn't affect interviews.
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Product Format
Product Details
ISBN-13:
9798874869304
Binding:
CD-Audio (MP3 Format)
Content Language:
English
More Product Details
Carton Quantity:
100
Product Dimensions:
5.28 x 0.55 x 6.69 inches
Weight:
0.05 pound(s)
Feature Codes:
Unabridged
Country of Origin:
US
Subject Information
BISAC Categories
Computers | Internet - Web Design
Computers | Industrial
Descriptions, Reviews, Etc.
publisher marketing
In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further--showing the methods and details behind asking questions--from the words themselves to the interviewer's actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations. But, hey, that's just the nuts and bolts of the book. The truly fun part is Steve's voice and how he portrays this information through amusing anecdotes about his career, fascinating examples from other practitioners, and tips and tricks that only the most experienced UX researchers, like Steve, could come up with. As a nod to the pandemic, he offers ideas for the best way to interview someone remotely, and he also discusses personal bias--how to identify and deal with it so that it doesn't affect interviews.
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List Price $45.95
Your Price
$45.49
