Noonomy explores the effect of modern technological shifts on human society. The author shows that technologies are about to undergo qualitative changes which will create new opportunities for personal development and the satisfaction of wants and, simultaneously, engender risks associated with growth opportunities of human interference with nature and technogenic stress on the environment. Based on the study of cutting-edge technologies and resulting socioeconomic shifts, Bodrunov makes the conclusion about the upcoming civilizational crisis. The crisis can be overcome through the formation of a new industrial society of the second generation reliant on knowledge-intensive material production and gradual removal of humans from immediate material production processes. These two trends can fully develop only subject to the transition from the current socioeconomic formation to a non-economic one-the noonomy.