This edited volume explores the potential of transnational media content in South Asia, particularly InThe goal of this edited collection is to bring together media scholars from around the country to discuss issues related to Asian media realities that transcend national borders. Specifically, tdia. In this curated collection, we will explore all aspects of international communication. A globalised modern media requires a range of approaches and disciplinary lenses, which are emphasised in these contributions. The collection is unique in that it discusses the influence of Turkish serials, Japanese anime, and the Korean wave on India from both theoretical and practical perspectives.