Innovation resides in everyone. Innovative potential in a person cannot be fully realised if it is not properly nurtured. It takes determined efforts to do so. If that spirit is not cultivated in a timely and disciplined manner, then a person may lose faith in his/her ability or even struggle needlessly. Naveen Lakkur created this book with his unique set of a dozen paired codes primarily to rekindle that innate energy in every one of us; to enable all members of a team working towards a shared goal to realise their full potential and enjoy their journey towards that goal, be it an intrapreneurial or entrepreneurial mission. It is especially targeted at young minds who have that unstoppable zeal to help them avoid many of the hurdles and pitfalls that they will encounter in the pursuit of any ambitious goal. Everyone has limited time and the attention span is even less these days. Yet, there is one communication system that continues to capture the time, attention, and imagination of human beings since the dawn of mankind and that is the art of storytelling. Rather than offer these twin principles in a dry, academic, typically business book way, the author is offering them to you in the form of a set of parables in an easy-to-read and lucid style. These are interesting stories unraveling these paired tenets through the experienced eyes of two elephants, Appy & Poppy, whose chance meeting with a man called Lucky stimulates a series of conversations about the twelve twins. Each one of the twelve paired thoughts has the potential to inspire anyone to renew their energy that power People, Purpose & Performance.