All companies use information to set strategies and accomplish business objectives. But how many CEOs and CIOs would say they are satisfied that their companies get maximum value from information? Not many. How many have a systematic plan for evolving their information capabilities to the next level? Fewer still. SAS has developed an Information Evolution Model (IEM) to aid companies in assessing how they use information to drive business. The model outlines how information is managed and utilized as a corporate asset and enables organizations to objectively evaluate their use of information and accurately lay out a roadmap for improvements that optimize business returns. This book shows how the IEM can be used together with analytics. The book provides the necessary information that managers need to introduce and promote the use of analytics and insight across the organization and how to identify the starting point and develop a roadmap. Examples of global companies that have successfully been through this process are provided as well as best practices.