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Capital Moves: Rca's Seventy-Year Quest for Cheap Labor

AUTHOR Cowie, Jefferson
PUBLISHER Cornell University Press (04/01/1999)
PRODUCT TYPE Hardcover (Hardcover)

Description

Find a pool of cheap, pliable workers and give them jobs--and soon they cease to be as cheap or as pliable. What is an employer to do then? Why, find another poor community desperate for work. This route--one taken time and again by major American manufacturers--is vividly chronicled in this fascinating account of RCA's half century-long search for desirable sources of labor. Capital Moves introduces us to the people most affected by the migration of industry and, most importantly, recounts how they came to fight against the idea that they were simply "cheap labor."

Jefferson Cowie tells the dramatic story of four communities, each irrevocably transformed by the opening of an industrial plant. From the manufacturer's first factory in Camden, New Jersey, where it employed large numbers of southern and eastern European immigrants, RCA moved to rural Indiana in 1940, hiring Americans of Scotch-Irish descent for its plant in Bloomington. Then, in the volatile 1960s, the company relocated to Memphis where African Americans made up the core of the labor pool. Finally, the company landed in northern Mexico in the 1970s--a region rapidly becoming one of the most industrialized on the continent.

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Product Format
Product Details
ISBN-13: 9780801435256
ISBN-10: 0801435250
Binding: Hardback or Cased Book (Sewn)
Content Language: English
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Page Count: 288
Carton Quantity: 20
Product Dimensions: 6.30 x 1.10 x 9.00 inches
Weight: 1.35 pound(s)
Feature Codes: Bibliography, Index, Dust Cover, Maps, Table of Contents
Country of Origin: US
Subject Information
BISAC Categories
Business & Economics | Corporate & Business History - General
Business & Economics | Labor & Industrial Relations
Business & Economics | Labor - General
Grade Level: College Freshman and up
Dewey Decimal: 338.762
Library of Congress Control Number: 98-49784
Descriptions, Reviews, Etc.
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Find a pool of cheap, pliable workers and give them jobs--and soon they cease to be as cheap or as pliable. What is an employer to do then? Why, find another poor community desperate for work. This route--one taken time and again by major American manufacturers--is vividly chronicled in this fascinating account of RCA's half century-long search for desirable sources of labor. Capital Moves introduces us to the people most affected by the migration of industry and, most importantly, recounts how they came to fight against the idea that they were simply "cheap labor."

Jefferson Cowie tells the dramatic story of four communities, each irrevocably transformed by the opening of an industrial plant. From the manufacturer's first factory in Camden, New Jersey, where it employed large numbers of southern and eastern European immigrants, RCA moved to rural Indiana in 1940, hiring Americans of Scotch-Irish descent for its plant in Bloomington. Then, in the volatile 1960s, the company relocated to Memphis where African Americans made up the core of the labor pool. Finally, the company landed in northern Mexico in the 1970s--a region rapidly becoming one of the most industrialized on the continent.

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Author: Cowie, Jefferson
Jefferson Cowieis the James G. Stahlman Professor of History at Vanderbilt University. He is the author of "Capital Moves: RCA s Seventy-Year Quest for Cheap Labor" and "Stayin Alive: The 1970s and the Last Days of the Working Class". His work has also appeared in such publications as the "New York Times", the "New Republic", and the "Chronicle of Higher Education".
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Your Price  $72.22
Hardcover