This book is for anyone who has to write on a regular basis and whose writings need to reach and impact the right audience. It is also for "big picture," corporate identity and image gurus. It is also for those who want to communicate more effectively with co-workers, bosses, clients, friends and family. Lastly, it is for people who feel that everyone else is always "speaking another language." COLORWORD LEXICON Highlights: 15,000 colorwords sorted from A to Z, attributed to the four typological target groups. The 3,700 most commonly used words sorted according to the four colors The Effective and Successful Strategy for Excellent Communication, Professional Style, Pleasant Climate and Attractive Words.