Customer relationship management (CRM) In SMEs
| AUTHOR | Abedyan, Ehsan; Abedyan Ehsan |
| PUBLISHER | LAP Lambert Academic Publishing (02/28/2013) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
In spite of widespread practical uses of CRM in many business sectors, the main factors that really influence the adoption of CRM in SMEs are seldom investigated in the available literature. Therefore, this book tries to investigate the factors that influence the adoption of CRM among Malaysian SMEs which was noticeably absent in prior studies. Due to its growing importance, the small and medium-sized enterprises (SMEs) will be considered as the focus of the book.
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Product Format
Product Details
ISBN-13:
9783659343322
ISBN-10:
3659343323
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
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Page Count:
108
Carton Quantity:
72
Product Dimensions:
6.00 x 0.26 x 9.00 inches
Weight:
0.37 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Accounting - General
Business & Economics | Production & Operations Management
Descriptions, Reviews, Etc.
publisher marketing
In spite of widespread practical uses of CRM in many business sectors, the main factors that really influence the adoption of CRM in SMEs are seldom investigated in the available literature. Therefore, this book tries to investigate the factors that influence the adoption of CRM among Malaysian SMEs which was noticeably absent in prior studies. Due to its growing importance, the small and medium-sized enterprises (SMEs) will be considered as the focus of the book.
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Your Price
$62.84