This concise book shows the Christian approach to developing a marketing plan. The steps follow those commonly found in marketing textbooks, with relevant scripture and Christian observation to guide the process. Author Jason Karpf has tested this uniquely Christian take on marketing as an instructor in numerous marketing courses at Christian universities and on his blogsite, "A Christian's Guide to Marketing." This book is ideal for students, marketing professionals, executives, entrepreneurs, and pastors. How can we be marketers, practicing what seems to the be the most "worldly" of professions, and maintain our walk with Jesus? We must ask ourselves this everyday-not in despair or bewilderment, but in the knowledge that Jesus Christ is the Master Marketer, teaching us how to serve and therefore succeed.