Digital Television Strategies: Business Challenges and Opportunities
| AUTHOR | Griffiths, A. |
| PUBLISHER | Palgrave MacMillan (10/22/2002) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?
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Product Format
Product Details
ISBN-13:
9780333992951
ISBN-10:
0333992954
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
More Product Details
Page Count:
196
Carton Quantity:
24
Product Dimensions:
6.30 x 0.68 x 9.62 inches
Weight:
1.00 pound(s)
Feature Codes:
Bibliography,
Index,
Dust Cover
Country of Origin:
US
Subject Information
BISAC Categories
Technology & Engineering | Television & Video
Technology & Engineering | Management - General
Technology & Engineering | Labor - General
Dewey Decimal:
384.554
Library of Congress Control Number:
2002035786
Descriptions, Reviews, Etc.
publisher marketing
In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?
Show More
List Price $54.99
Your Price
$54.44