Digitalized Companies: How to Succeed with Digital Transformation in Your Organization (Not yet published)
| AUTHOR | Mlder, Wilhelm; Barton, Thomas; Wirtz, Klaus Werner |
| PUBLISHER | Springer (02/07/2026) |
| PRODUCT TYPE | Paperback (Paperback) |
The reader gains practical insights into application areas and business models of a digitized enterprise. Methods for digital transformation are explained, and the technical fundamentals and operational applications are presented in a clear and accessible manner.
Thanks to numerous questions and exercises, learning progress can be monitored, making the book well-suited as a companion reader for lectures and for exam preparation.
The reader gains a practical insight into the application areas and business models of a digitalized company.
Methods for digital transformation are explained. The technical fundamentals and operational applications are presented in a clear and accessible manner.
Numerous questions and exercises allow for self-assessment, making this book highly suitable as a companion reader for lectures and for exam preparation.
Contents
Application areas and business areas of the digital economy:
E-commerce, content, online marketing, payment, social networks, big data, AI, Industry 4.0, entertainment
Digital transformation:
Business models, digital leadership and project management, quantum computing, methods and tools, application development, security and trust
Target Groups
- Practitioners, project managers, and management
- Participants in further education and retraining programs
- Career changers
- Students of Business Administration, Business Informatics, Computer Science, Industrial Engineering - especially also part-time study programs
- Startup founders
About the authors
Prof. Dr. Wilhelm Mülder is a lecturer, consultant, and author. He focuses on the topics of digitalization management, business process optimization, mobile business, digital innovations, and IT trends. In these areas, he conducts courses at various universities and advises companies on their digitalization projects.
Prof. Dr. Thomas Barton is a professor in the Department of Computer Science at Worms University of Applied Sciences. His main areas of focus are the development of business applications, e-business, and data science. He is a passionate university lecturer and considers teaching a fundamental part of his work.
Prof. Dr. Klaus Werner Wirtz is the author of textbooks, scholarly articles, and handbook contributions; his research focuses on software engineering, e-business, and m-business.
The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
The reader gains practical insights into application areas and business models of a digitized enterprise. Methods for digital transformation are explained, and the technical fundamentals and operational applications are presented in a clear and accessible manner.
Thanks to numerous questions and exercises, learning progress can be monitored, making the book well-suited as a companion reader for lectures and for exam preparation.