Free: How Today's Smartest Businesses Profit by Giving Something for Nothing
| AUTHOR | Anderson, Chris |
| PUBLISHER | Grand Central Publishing (04/20/2010) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.
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Product Format
Product Details
ISBN-13:
9781401310325
ISBN-10:
140131032X
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
304
Carton Quantity:
22
Product Dimensions:
5.10 x 0.90 x 7.90 inches
Weight:
0.55 pound(s)
Feature Codes:
Bibliography,
Index,
Price on Product,
Table of Contents,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Industries - General
Business & Economics | Money & Monetary Policy
Business & Economics | Economics - Microeconomics
Grade Level:
College Freshman
and up
Accelerated Reader:
Reading Level:
0
Point Value:
0
Guided Reading Level:
Not Applicable
Dewey Decimal:
338.43
Descriptions, Reviews, Etc.
publisher marketing
The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.
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Author:
Anderson, Chris
Chris Anderson has been a professional developer for over 10 years now, specializing in building desktop, web, and mobile business applications using Microsoft technologies for industries as wide ranging as accounting, property valuation, mining, the fresh produce industry, pet cremations, logistics, field services, sales, and construction. Now running his own business he has turned to Silverlight as the ideal new technology for developing and deploying business applications. Chris currently resides in Sydney, Australia.
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List Price $21.99
Your Price
$21.77