Generation Z: A Century in the Making
| AUTHOR | Grace, Meghan; Seemiller, Corey |
| PUBLISHER | Routledge (11/05/2018) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
Drawing from studies with higher education research institutions, market research firms, and industry leaders, this is the authoritative defining work on Generation Z that market researchers, consumer behaviour specialists and employers sorely need - and is a fascinating read for anyone interested in the sociology of generations.
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Product Format
Product Details
ISBN-13:
9781138337312
ISBN-10:
1138337315
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
More Product Details
Page Count:
322
Carton Quantity:
20
Product Dimensions:
6.30 x 0.90 x 9.30 inches
Weight:
1.45 pound(s)
Feature Codes:
Bibliography,
Index,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Human Resources & Personnel Management
Business & Economics | Marketing - General
Business & Economics | Demography
Dewey Decimal:
305.23
Library of Congress Control Number:
2018275069
Descriptions, Reviews, Etc.
publisher marketing
Drawing from studies with higher education research institutions, market research firms, and industry leaders, this is the authoritative defining work on Generation Z that market researchers, consumer behaviour specialists and employers sorely need - and is a fascinating read for anyone interested in the sociology of generations.
Show More
List Price $36.99
Your Price
$36.62