Internet Research Illustrated
| AUTHOR | Barker, Melissa; Barker, Donald I. |
| PUBLISHER | Cengage Learning (10/31/2013) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
Equip your students with Internet Research knowledge using this practical user-friendly book from the Illustrated Series. New edition features vastly expanded coverage of social media search, with an entire unit now dedicated to the topic. Explores how to use social media meta search engines to find information from multiple social media sites simultaneously. Additional emphasis on evaluating the value, veracity, and reliability of content found online. Continued attention to Boolean search and the use of other advanced search operators to maximize the efficacy of Internet research. Streamlined coverage of specialty searches and the use of subject directories, using state-of-the-art search techniques.
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Product Format
Product Details
ISBN-13:
9781285854120
ISBN-10:
1285854128
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
Edition Number:
0007
More Product Details
Page Count:
128
Carton Quantity:
80
Product Dimensions:
8.30 x 0.20 x 10.60 inches
Weight:
0.50 pound(s)
Feature Codes:
Bibliography,
Index,
Table of Contents,
Glossary,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Computers | Internet - General
Dewey Decimal:
001.420
Library of Congress Control Number:
2013950003
Descriptions, Reviews, Etc.
publisher marketing
Equip your students with Internet Research knowledge using this practical user-friendly book from the Illustrated Series. New edition features vastly expanded coverage of social media search, with an entire unit now dedicated to the topic. Explores how to use social media meta search engines to find information from multiple social media sites simultaneously. Additional emphasis on evaluating the value, veracity, and reliability of content found online. Continued attention to Boolean search and the use of other advanced search operators to maximize the efficacy of Internet research. Streamlined coverage of specialty searches and the use of subject directories, using state-of-the-art search techniques.
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Author:
Barker, Melissa
Melissa S. Barker is a digital marketing consultant and public speaker, currently working with Puppet Labs and Gates NextGen Open Source Courseware Grant. She has co-authored five leading-edge textbooks, including the best-selling INTERNET RESEARCH ILLUSTRATED and the popular SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH. Ms. Barker created the first accredited social media marketing certificate in Washington State. She also developed and teaches the certificate's core courses for Spokane Falls Community College, which include marketing, social media marketing, search engine marketing, and social media strategic planning courses. Ms. Barker is pursuing an M.B.A. at Willamette University. She received her undergraduate education at Gonzaga University, graduating with a B.A. in public relations and advertising. She has held key roles in digital marketing management at Siber Systems, Own Point of Sale, Integra Telecom, Jive Software, and Oregon Public Broadcasting. She has established herself as an authority on LinkedIn. In addition, she is a sought after speaker at conferences such as InnoTech and ITEXPO. For more information about Ms. Barker, visit: www.linkedin.com/in/melissasbarker.
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List Price $74.95
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$74.20