Unless you're in business for yourself or looking for a job, the idea of marketing yourself may not sound like anything that concerns you. But it's a skill everyone needs to master. Understand the basics and you'll be prepared to position yourself as an expert.
Inside this book, the authors, award-winning sales and marketing pros apply the marketing principles that have made them successful in business, to guide individuals to discover their potential, develop essential branding, recognize their value to a company, and learn how to effectively present themselves as the solution to a potential employer's needs.