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Mindtapv2.0 for Lamb/Hair/McDaniel's Mktg, 1 Term Printed Access Card
| AUTHOR | Lamb, Charles; Hair, Joe; McDaniel, Carl et al. |
| PUBLISHER | Cengage Learning (01/01/2021) |
| PRODUCT TYPE | eBook (Open Ebook) |
Description
MindTap for Lamb/Hair/McDaniel's MKTG, 13th Edition has been fully redesigned to match how today's students learn. You won't only read chapter content, but also learn it and apply it in business scenarios featuring today's top companies so you can begin thinking and acting like a marketer. Read and complete assignments wherever you are, on your phone, tablet, or laptop! Work through engaging activities in the "Learn It" modules, one concept at a time, before building up to the "Apply It" activities that bring marketing theory to life. Finally, you can review it all in the "Study It" module for each chapter with pre-built flashcards.
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Product Format
Product Details
ISBN-13:
9780357540466
ISBN-10:
0357540468
Content Language:
English
Edition Number:
0013
More Product Details
Carton Quantity:
0
Weight:
0.02 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Descriptions, Reviews, Etc.
publisher marketing
MindTap for Lamb/Hair/McDaniel's MKTG, 13th Edition has been fully redesigned to match how today's students learn. You won't only read chapter content, but also learn it and apply it in business scenarios featuring today's top companies so you can begin thinking and acting like a marketer. Read and complete assignments wherever you are, on your phone, tablet, or laptop! Work through engaging activities in the "Learn It" modules, one concept at a time, before building up to the "Apply It" activities that bring marketing theory to life. Finally, you can review it all in the "Study It" module for each chapter with pre-built flashcards.
Show More