Praise for RETHINKING INVESTING

"Read Charley Ellis' Rethinking Investing if you desire succinct and helpful investment advice. It is a highly readable and engaging book that delivers wise counsel on a range of important investment matters."
--Rob Wallace, Chief Investment Officer, Stanford University

"You will not find a more approachable, practical, sensible, and actionable guide to personal investment than this book."
--Seth Alexander, CIO, MIT

"This is a brilliant book by a master investor and storyteller! Explained in simple and clear language, Rethinking Investing is for anyone who needs a primer on investing their own money, building their own wealth, and planning for their financial life. This book should be required reading for every high school and college student in the USA."
--Brett Barakett, CEO, Tremblant Capital

"Rethinking Investing shares the indispensable wisdom that Charley Ellis, a luminary of the investment industry, has gathered over six decades. Investors who follow his safe advice will be well on their way to achieving their financial goals."
-- Michael J. Mauboussin, Managing Director, Consilient Research, Morgan Stanley Investment Management

"A great book. Charley cuts through the vast and often complicated landscape of investing to boil down building wealth into a few simple, valuable rules. Wealth = growth - cost; where growth is maximized from saving and working...for as long as possible, and cost is minimized through low fees and tax awareness. Sticking with this formula (for a long time) is the key to financial success."
--Tobias Moskowitz, Director, Swensen Asset Management Institute

"Charley Ellis' Rethinking Investing condenses, succinctly and elegantly, the key tenets of prudent and successful personal investing. His emphasis on the advantages of investing in low-cost broad based market indices and ETFs, crafting an asset allocation that reflects individual circumstances, and the importance of compounding are key ingredients to long-term investment success. When Charley offers investment advice I pay attention."
--Paula Volent, Vice President and Chief Investment Officer, The Rockefeller University

Since the publication of his book Winning the Loser's Game, few people have had as great an impact on the wider investing market than Charles D. Ellis. His easy-to-follow, commonsense, and profitable investing philosophies have transformed the portfolios, and lives, of hundreds of thousands of individual and institutional investors.

In Rethinking Investing: A Very Short Guide to Very Long-Term Investing, renowned investment consultant, bestselling author, and "the wisest man on Wall Street", Charles D. Ellis, delivers a profoundly insightful and straightforward book on how to invest your money more effectively.

Each of this book's ten chapters is accessible and inviting, showing you how to execute a lifelong investing strategy that is accessible to everyone. You'll learn how to save money on professional fees, the present value of future Social Security benefits and personal savings, and how your ownership of a home should factor into your investment decisions.

In this short and easy read, Ellis dispels long-held myths about the value of investment managers, highlights the emotional tendencies that cloud our financial and investing judgment, and explains why index funds are--almost always--a savvy choice for the serious investor. He also shows you how to minimize costs and fees, how to avoid making mistakes with your own portfolio, and why saving should always be your very first priority.

With a Foreword written by world-renowned bestselling author Burton Malkiel, author of A Random Walk Down Wall Street, Rethinking Investing is the no-nonsense, straight-talking, and rock-solid book of investing advice that you've been waiting for. It's perfect for anyone who wants to make every dollar count, enjoy better returns, and keep more of their money.

Sophisticated, simple "Bible" for long-term investors, especially those in or approaching retirement

In just 10 short, accessible, and inviting chapters, Rethinking Investing: A Very Short Book on Very Long-Term Investing presents straightforward steps that ordinary people can take to better invest their money. This book dispels myths about the value of investment managers, highlights emotional tendencies that can cloud our financial judgment, explains why index funds are a savvy choice, and reveals secrets like why it's better to wait until age 70 to receive Social Security benefits--along with the calculations that make this decision crystal-clear.

Written by renowned investor and popular author Charley Ellis, this must-read resource shows you how to set yourself up for investment success in three easy steps, with information on:

• Creating an optimal nest-egg withdrawal strategy to ensure you never run out of money, even if you live until age 100
• Maximizing returns through tactics like reducing your tax bill and making full use of diversified investment vehicles
• Using a safe, passive investment strategy and letting the modern stock market do all of the hard work for you

Rethinking Investing: A Very Short Book on Very Long-Term Investing is an essential read for long-term investors who want to start getting more from their money, especially those in or approaching retirement seeking to secure happier outcomes later in life.