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ISBN 9780133855937 is out of print and is currently unavailable, alternate formats (if applicable) are shown below.
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Designing Effective Logos: Learn by Video (Out of print)

AUTHOR Macnab, Maggie
PUBLISHER Peachpit Press (10/20/2014)
PRODUCT TYPE Software (Compact Disc)
Description
The DNA of a strong business identity is its logo, making effective logos key to the success and longevity of any business. In this six-hour video, educator, author, and award-winning logo designer Maggie Macnab explores how to create powerful logos that are meaningful, effective, and substantial enough to scale over time and beyond trend. Macnab pulls from her 30 years of experience as a designer and educator to reveal the secrets to making your logos memorable, aesthetic, and immediate through universal principles and shapes. She explains the basic principles of successful logo designs (balance and proportion, symmetry, the 5 Gestalts, etc.) and the importance of visual storytelling as you conceive your logo designs. She also offers practical business approaches to sourcing clients, strategies for designing what you re drawn to, advice on how to draft a successful proposal to land the job, and guidance on how to legally protect your work the essentials of logo business along with the fun stuff of finding inspiration, exploring software tools, and developing your creative skills as the basis of logos that truly work. In this video, you will learn about: Different types of logos, from symbolic to literal The business of logo design: contracts and legal considerations Logo design principles such as gestalt, negative/positive space, visual storytelling, scaling, and economy Secondary logo design considerations: color, typography, and technique Creating identity guidelines to maintain the integrity of the brand and to support your client s future brand This video course comes with review mini-tests and exercises to help gauge your progress and understanding of the material. The video is wrapped in a unique interface that allows you to jump to any topic and also bookmark individual sections for later review. The popular Watch and Work mode shrinks the video into a small window to allow you to work alongside the instructor, practicing what you learn and reinforcing freshly gained knowledge.
System Requirements
Mac OS X 10.6, Microsoft Windows XP, or higher
GHz processor or higher
2 GB RAM or higher
1 GB Free HD Space (does not include lesson files)
Please note that this DVD can be viewed only on a computer. It will not work in DVD-Video player software or a DVD set-top player."
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Product Format
Product Details
ISBN-13: 9780133855937
ISBN-10: 0133855937
Content Language: English
More Product Details
Carton Quantity: 30
Product Dimensions: 5.30 x 0.60 x 7.50 inches
Weight: 0.15 pound(s)
Feature Codes: Price on Product - Canadian, Price on Product
Country of Origin: US
Subject Information
BISAC Categories
Computers | Design, Graphics & Media - Graphics Tools
Dewey Decimal: NA
Descriptions, Reviews, Etc.
publisher marketing
The DNA of a strong business identity is its logo, making effective logos key to the success and longevity of any business. In this six-hour video, educator, author, and award-winning logo designer Maggie Macnab explores how to create powerful logos that are meaningful, effective, and substantial enough to scale over time and beyond trend. Macnab pulls from her 30 years of experience as a designer and educator to reveal the secrets to making your logos memorable, aesthetic, and immediate through universal principles and shapes. She explains the basic principles of successful logo designs (balance and proportion, symmetry, the 5 Gestalts, etc.) and the importance of visual storytelling as you conceive your logo designs. She also offers practical business approaches to sourcing clients, strategies for designing what you re drawn to, advice on how to draft a successful proposal to land the job, and guidance on how to legally protect your work the essentials of logo business along with the fun stuff of finding inspiration, exploring software tools, and developing your creative skills as the basis of logos that truly work. In this video, you will learn about: Different types of logos, from symbolic to literal The business of logo design: contracts and legal considerations Logo design principles such as gestalt, negative/positive space, visual storytelling, scaling, and economy Secondary logo design considerations: color, typography, and technique Creating identity guidelines to maintain the integrity of the brand and to support your client s future brand This video course comes with review mini-tests and exercises to help gauge your progress and understanding of the material. The video is wrapped in a unique interface that allows you to jump to any topic and also bookmark individual sections for later review. The popular Watch and Work mode shrinks the video into a small window to allow you to work alongside the instructor, practicing what you learn and reinforcing freshly gained knowledge.
System Requirements
Mac OS X 10.6, Microsoft Windows XP, or higher
GHz processor or higher
2 GB RAM or higher
1 GB Free HD Space (does not include lesson files)
Please note that this DVD can be viewed only on a computer. It will not work in DVD-Video player software or a DVD set-top player."
Show More
Author: Macnab, Maggie
Since 1981, Maggie Macnab has been creating symbols, visual metaphors and conceptual design for a wide range of clients. She had been published in every major design magazine including "Communication Arts", "STEP", "Print" and "Graphis". Maggie is past president of the Communication Artists of New Mexico, teaches symbolism and logo design at the University of New Mexico, and speaks at national conferences, universities and schools.
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List Price $99.99
Your Price  $98.99
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