Rob Simm is a Senior Geophysical Adviser for Cairn Energy PLC and has worked in the oil and gas industry since 1985. He spent the early part of his career working as a seismic interpreter for British independent oil companies including Britoil, Tricentrol and Enterprise Oil. After working in exploration, production and field equity teams, Dr Simm established his own consultancy (Rock Physics Associates Ltd) in 1999, providing project and training services to oil and gas companies. He runs an internationally renowned training course on 'The Essentials of Rock Physics for Seismic Amplitude Interpretation'.