Selling the Invisible: A Field Guide to Modern Marketing
| AUTHOR | Beckwith, Harry |
| PUBLISHER | Grand Central Publishing (03/20/2012) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
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Product Format
Product Details
ISBN-13:
9780446672313
ISBN-10:
0446672319
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
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Page Count:
272
Carton Quantity:
20
Product Dimensions:
5.00 x 0.80 x 7.40 inches
Weight:
0.45 pound(s)
Feature Codes:
Price on Product - Canadian,
Price on Product,
Table of Contents
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Business & Economics | Industries - Service
Business & Economics | Sales & Selling - General
Dewey Decimal:
658.8
Descriptions, Reviews, Etc.
Author:
Beckwith, Harry
HARRY BECKWITH is a bestselling author and the founder of Beckwith Advertising and Marketing. He is a frequent guest lecturer for national corporations, including ABC, BellSouth Corporation, Norwest Corporation, and Marsh & McLennan Companies. He and his wife and coauthor CHRISTINE CLIFFORD BECKWITH live in Minneapolis, Minnesota.
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List Price $18.99
Your Price
$18.80