La Casa Que El Queso Construyó: Vida Inusual del Emigrante Mexicano Que Definio Una Industria Global Multibillonaria
| AUTHOR | Leal, Miguel A. |
| PUBLISHER | Wiley (09/20/2023) |
| PRODUCT TYPE | Hardcover (Hardcover) |
A quintessential American dream story from a Mexican entrepreneur who shares the tale of building a multi-million-dollar business from scratch, complete with both success and failure, and always a vision of hope
Leal came to the U.S. penniless as a teenager, speaking almost no English; he literally slept in the boiler room of a Wisconsin cheese factory for months before he was caught. Through hard work, grit, and ingenuity Leal would go on to launch his own business. He is widely credited with introducing Mexican cheeses to the U.S. market and grew his company to a multibillion-dollar success story.
Yet, like many successful entrepreneurs, Leal's great successes were matched by personal failures: the end of a marriage; trouble with law enforcement; and the deeply felt sense that there must be something more to life than great wealth. Leal's memoir, THE HOUSE THAT CHEESE BUILT, is both a beautiful illustration of the immigrant experience--isolation, fear, and ambition for a better life and assimilation--as well as a thoughtful personal account of entrepreneurship and all its benefits and costs.
ELOGIOS PARA LA CASA QUE EL QUESO CONSTRUYO
"Miguel Leal es un verdadero pionero. Cuando comenzó, nadie había oído hablar del queso mexicano en los EE. UU. No solo creó, probó y refinó recetas únicas de queso hispano, sino que también innovó nuevas técnicas mecanizadas para producir esos quesos y estableció mercados para ellos donde antes no existían. Le dije que estaba loco más de una vez, pero Miguel me enseñó el significado de nunca rendirse cuando se tiene un sueño."
--JIM FAITH, CEO, Faith Engineering, Inc.
"Miguel Leal es un visionario creativo, comenzando con su pasión por introducir quesos estilo hispano de primera calidad en el mercado estadounidense. Gracias a su incesante energía, determinación y pensamiento estratégico, Leal construyó un negocio multimillonario desde cero a pesar de nunca haber tomado una clase ejecutiva. Eso es lo que yo llamo una historia de éxito."
--JOSE GUTIERREZ, Fundador and CEO, Sweet Moments and More
"Con sus recetas únicas para quesos hispanos y sus ideas organizadas y metódicas para establecer fábricas para lograr la máxima eficiencia rentable, Miguel Leal abrió nuevos caminos en la producción mundial de queso y se estableció como líder en el campo."
--HECTOR LARRAGA, DVP de Operaciones, Sigma Alimentos
A quintessential American dream story from a Mexican entrepreneur who shares the tale of building a multi-million-dollar business from scratch, complete with both success and failure, and always a vision of hope
Leal came to the U.S. penniless as a teenager, speaking almost no English; he literally slept in the boiler room of a Wisconsin cheese factory for months before he was caught. Through hard work, grit, and ingenuity Leal would go on to launch his own business. He is widely credited with introducing Mexican cheeses to the U.S. market and grew his company to a multibillion-dollar success story.
Yet, like many successful entrepreneurs, Leal's great successes were matched by personal failures: the end of a marriage; trouble with law enforcement; and the deeply felt sense that there must be something more to life than great wealth. Leal's memoir, THE HOUSE THAT CHEESE BUILT, is both a beautiful illustration of the immigrant experience--isolation, fear, and ambition for a better life and assimilation--as well as a thoughtful personal account of entrepreneurship and all its benefits and costs.