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Claves with Website (Lingco): Interculturalidad, Lengua Y Comunicación Para Los Negocios

AUTHOR PƩrez Castillejo, Susana
PUBLISHER Georgetown University Press (04/01/2025)
PRODUCT TYPE Paperback (Paperback)

Description

The first Spanish business textbook to combine professional and intercultural skills

Claves promotes advanced Spanish-language proficiency alongside intercultural understanding, pragmatic skills, communication strategies, and genre-specific conventions necessary for learners to interact effectively with business partners across all Spanish-speaking countries. With its companion website for homework activities, it focuses on core business topics and skills, while inviting learners to explore and reflect on culturally embedded social and communication practices, both their own and those of others. The textbook engages learners with real-life examples of workplace situations and business communications contributed by business professionals. Activities foster classroom communication practice. Business topics covered include employability, company structure, human resources, workplace communication technology, marketing and advertising, international expansion, finance, and socioeconomic indicators across the Spanish-speaking world.

Claves invites even learners without prior business knowledge to grow the practical skills and strategies necessary to work in business across the Spanish-speaking world.

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Product Format
Product Details
ISBN-13: 9781647125738
ISBN-10: 1647125731
Binding: Paperback or Softback (Trade Paperback (Us))
Content Language: Spanish
More Product Details
Page Count: 188
Carton Quantity: 38
Product Dimensions: 6.93 x 0.47 x 10.00 inches
Weight: 0.70 pound(s)
Feature Codes: Bibliography, Bilingual
Country of Origin: US
Subject Information
BISAC Categories
Foreign Language Study | Spanish
Foreign Language Study | Workplace Culture
Foreign Language Study | International - General
Dewey Decimal: 468.342
Library of Congress Control Number: 2024021501
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publisher marketing

The first Spanish business textbook to combine professional and intercultural skills

Claves promotes advanced Spanish-language proficiency alongside intercultural understanding, pragmatic skills, communication strategies, and genre-specific conventions necessary for learners to interact effectively with business partners across all Spanish-speaking countries. With its companion website for homework activities, it focuses on core business topics and skills, while inviting learners to explore and reflect on culturally embedded social and communication practices, both their own and those of others. The textbook engages learners with real-life examples of workplace situations and business communications contributed by business professionals. Activities foster classroom communication practice. Business topics covered include employability, company structure, human resources, workplace communication technology, marketing and advertising, international expansion, finance, and socioeconomic indicators across the Spanish-speaking world.

Claves invites even learners without prior business knowledge to grow the practical skills and strategies necessary to work in business across the Spanish-speaking world.

Show More
Your Price  $89.05
Paperback