Strategic Management: Strategists at Work
| AUTHOR | Robinson, Craig; MacLean, Donald; Macintosh, Robert |
| PUBLISHER | Bloomsbury Academic (06/15/2023) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role.
The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy. Visit the authors' website at strategystory.co.uk
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Product Format
Product Details
ISBN-13:
9781350347588
ISBN-10:
1350347582
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
Edition Number:
0002
More Product Details
Page Count:
264
Carton Quantity:
34
Product Dimensions:
6.30 x 0.60 x 9.10 inches
Weight:
0.90 pound(s)
Feature Codes:
Bibliography,
Index,
Price on Product,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Management - General
Business & Economics | Strategic Planning
Dewey Decimal:
658.401
Library of Congress Control Number:
2022050744
Descriptions, Reviews, Etc.
publisher marketing
Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role.
The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy. Visit the authors' website at strategystory.co.uk
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List Price $59.95
Your Price
$59.35