Selling in today's economy has changed. So it's time to rethink how we generate sales to create a sustainable model that produces consistent results. This book addresses the shifts sales professionals and their organizations need to make in introducing modern sales strategies. It provides insights and proven strategies for business owners, sales executives, leaders, and professionals. In a review of the author's work with global companies, Casemore introduces a model for "Unstoppable Selling"--capturing the strategies and tactics of how top-performing companies have continued to sell more each year, all while increasing the predictability of their sales growth. This book contains powerful models, tools, and resources, including the Hybrid Sales Funnel, Rocket Fuel Referral Process, and the Market Maximizer. Introducing your own sales machine will not require you to hire a bunch of experts or more employees. This book accepts you where you are and then walks through the steps to quickly introduce and launch your very own machine. In this book, Casemore shows you how to become an expert at sales while having the freedom and comfort of knowing that your machine will never let you down.