URI GNEEZY is the Atkinson/Epstein endowed chair in behavioural economics and professor of economics and strategy at the Rady School of Management at UC San Diego. Before joining the Rady School, Gneezy was a faculty member at the University of Chicago, and at the Israeli universities Technion and Haifa.

Eric B. Martin wrote The Virgin’ s Guide to Mexico from 2001-2006 in Mexico City and California. Raised in Maine, he was educated in Austin, Durham, and Quito, Ecuador. He has worked on vineyards, beer trucks, tobacco fields, and in homeless shelters. The recent recipient of a Fulbright Fellowship, he is the author of the novels Luck" "and Winners, which was a finalist for the Northern California Book Award. He lives in San Francisco on the corner of Mission and Cesar Chavez. The Virgin’ s Guide to Mexico" "is his most recent novel.