The life of a leader can be hectic. On most days, a dizzying array of problems screams for our attention: internal pressures such as staffing, quality, and capacity issues combined with external storm clouds propelling the war for talent, competitive pressures, and ever-changing governmental regulations, to name just a few. The underlying threat brewing in organizations, often unseen and unheard, is low employee engagement. To gain a sustainable competitive advantage, leaders must care deeply about the untapped potential buried within the hearts of people.