Win: The Key Principles to Take Your Business from Ordinary to Extraordinary
| AUTHOR | Luntz, Frank |
| PUBLISHER | Grand Central Publishing (03/01/2011) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
From the New York Times bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars like Larry Bird, Jimmy Connors, and Mike Richter; to media legends Roger Ailes, Don Imus, and dozens more, Luntz tells their stories--in their own words--and demonstrates how their style of operation and communication is absolutely essential to their success. Luntz makes it clear that following the rules of effective communication is indispensable in any successful human endeavor. Dr. Luntz offers more than seventy new "words that work" for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions. There are more than three dozen specific lessons and recommendations--and each one directly illustrates the nine essential action-oriented principles of winning at every level: People-Centered, Paradigm-Breaking, Prioritizing, Perfection, Partnerships, Passion, Persuasion, Persistence, and Principled Actions. Do you have what it takes Win is an unprecedented examination of the art, science, and language of winning, and a must-have for people who want to understand and emulate the winners of today. THE DEFINITION OF WINNING
- The ability to grasp the human dimension of every situation
- The ability to know what questions to ask and when to ask them
- The ability to see the challenge, and the solution, from every angle
- The ability to communicate their vision passionately and persuasively
- The ability to connect with others and create an enduring chemistry
- and 10 other universal attributes of winners.
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Product Format
Product Details
ISBN-13:
9781401323998
ISBN-10:
1401323995
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
More Product Details
Page Count:
320
Carton Quantity:
18
Product Dimensions:
6.42 x 1.03 x 9.46 inches
Weight:
1.22 pound(s)
Feature Codes:
Index,
Dust Cover,
Price on Product,
Table of Contents
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Business Communication - General
Business & Economics | Reference - General
Business & Economics | Personal Growth - Success
Grade Level:
College Freshman
and up
Dewey Decimal:
658.45
Library of Congress Control Number:
2011002180
Descriptions, Reviews, Etc.
publisher marketing
From the New York Times bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars like Larry Bird, Jimmy Connors, and Mike Richter; to media legends Roger Ailes, Don Imus, and dozens more, Luntz tells their stories--in their own words--and demonstrates how their style of operation and communication is absolutely essential to their success. Luntz makes it clear that following the rules of effective communication is indispensable in any successful human endeavor. Dr. Luntz offers more than seventy new "words that work" for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions. There are more than three dozen specific lessons and recommendations--and each one directly illustrates the nine essential action-oriented principles of winning at every level: People-Centered, Paradigm-Breaking, Prioritizing, Perfection, Partnerships, Passion, Persuasion, Persistence, and Principled Actions. Do you have what it takes Win is an unprecedented examination of the art, science, and language of winning, and a must-have for people who want to understand and emulate the winners of today. THE DEFINITION OF WINNING
- The ability to grasp the human dimension of every situation
- The ability to know what questions to ask and when to ask them
- The ability to see the challenge, and the solution, from every angle
- The ability to communicate their vision passionately and persuasively
- The ability to connect with others and create an enduring chemistry
- and 10 other universal attributes of winners.
Show More
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