Words That Work: It's Not What You Say, It's What People Hear
| AUTHOR | Luntz, Frank; Luntz, Frank I. |
| PUBLISHER | Grand Central Publishing (08/01/2008) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
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Product Format
Product Details
ISBN-13:
9781401309299
ISBN-10:
1401309291
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
368
Carton Quantity:
20
Product Dimensions:
5.32 x 0.95 x 8.04 inches
Weight:
0.68 pound(s)
Feature Codes:
Bibliography,
Index,
Price on Product - Canadian,
Price on Product,
Table of Contents
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Skills
Business & Economics | Business Communication - General
Grade Level:
College Freshman
and up
Dewey Decimal:
808.042
Library of Congress Control Number:
2009464788
Descriptions, Reviews, Etc.
annotation
Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.
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publisher marketing
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
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List Price $19.99
Your Price
$19.79